THE FOUNDER
THE FOUNDER
Sara Murad has been a Media Personality in the Middle East since 2013. In the Journey of Traveling, covering stories, meeting people from around the world, it inspired her to explore her exposure and experience with her passion of mixing scents. Holding heavy pride for national culture and heritage, she aspires to show Saudi Arabia to the world by launching unique perfumes that attracts everyone to the beauty of her country.
BRAND STORY
Sara Murad grew up surrounded by the rich aromas like Oud and musk scents that filled her home with a sense of comfort and tradition. During her journey of media career, business travels and motherhood it inspired her to create a fragrance that embodies the essence of her culture while resonating with the elegance and strength of today’s women. She wanted a perfume that wasn’t just a scent but an experience—a bridge between the timeless traditions of the past and the bold spirit of the present with a clear vision of the future.
With this vision, Sara created a long lasting fragrance that transforms with every person who wears it, capturing her unique story and enhancing her presence with every passing hour. Each spray of this perfume is a reminder of the strength and grace that lies within, encouraging every person to embrace their individuality and walk with confidence.
By Sara Murad is not just a perfume; it’s a tribute to heritage, a celebration of modern elegance, and a symbol of empowerment.
MESSAGE IN A BOTTLE
Introducing a unique fragrance, born from a decade of personal and professional challenges, designed to encapsulate the essence of confidence – the most vital ingredient for success. Sara Murad created this scent to reflect her journey, where confidence has always been her ally. This perfume isn’t just about how one smells; it’s about how it makes one feel, empowering individuals to embrace their uniqueness and show the world their true selves without imitating others.
Sara Murad
The most powerful thing in a person is confidence.
I present to you black oud a scent to travel with you in your daring journey.
To be brave, strong, courageous, attractive and most important FEARLESS
OUR VISION
Evoking memories and leading empowerment through luxury fragrance to transform how one feels and serve as a companion in life’s pivotal moments.
OUR MISSION
Through the use of premium ingredients and exceptional craftsmanship, our fragrances reflect stories of resilience, unique identity, and cultural fusion.
Muhannad Al Hamdi
“One of the best Oud fragrances”
Leen Aboushaar
“Wow, it’s like a twist between Oud and French perfumery”
Moe Khoja
“Rich, layered, smokey and luxurious”